Blossom Life With Dr. Rhea

Ignite, Serve, Grow, Thrive. Repeat.

A “Care vs. Scare” Business Model

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An interview of Dr. Russ Rosen, by Dr. Rhea Zimmerman

One of the blessings of the process of online fundraising for my feature documentary, “Love Bomb,” is the amazing people that I am meeting.  In the past three weeks I have found myself in conversation with people from all walks of life, including many chiropractors with a shared vision for loving and serving life.

One chiropractor that I have been blessed to meet is Dr. Russ Rosen.  He came to me with inquiries about the Love Bomb project, because he sensed that it resonated with his chiropractic coaching model of “Care vs. Scare.”  I instantly resonated with the concept of “Care vs. Scare” and asked him if I could share more about this idea with the Blossom Life blog crowd.

I hope you enjoy this introduction to these principles.

Dr. Rhea:  How and when did you decide to become a Chiropractic Coach?

Dr. Rosen:  I started practicing in 1987 and was very blessed to have a tremendous practice. By 2000 I had a waiting list for several years with a straight cash mostly referral practice. For several years my Niche market was people who wanted spiritual evolution and about 1/3 of my practice came in with no aches, pains, dysfunctions they just wanted to see if they did in fact have nerve interference and what their lives could be like without it.  In 2000 I had some health problems and had to stop practicing. It was not pretty and I did not go easily. In fact the truth of the matter is the universe took me kicking, screaming and crying as I did not want to leave!

It is amazing how the universe has a way of showing us how our “plans” may not be the right ones. Anyhow I took a year off work, studied different coaching models, put together my programs and started coaching chiropractors in a care vs. scare true wellness model. I was very blessed to have a thriving practice and had people fly in from all over the world to hang out and watch me in practice. And really chiropractic is all I know so coaching was a natural extension.

Dr. Rhea:  I listened to an audio you did with Patrick Gentempo in his “On Purpose” series where you discuss a “Care vs. Scare” model of care.  What is that?

Dr. Rosen:  Patient Scare is using manipulation, the definition of manipulation is, “To control or play upon by artful or unfair or insidious means especially to one’s own advantage” It is to use Fear, Coercion and Manipulation. Not a great way to spend a day!!

People worldwide in almost every business have employed some of this manipulative techniques whether it is selling cars, attorneys, chiropractors etc. We don’t feel there is ever a need for these types of manipulative sales tactics in any field let alone in the healing arts.

There is another way regardless of the field! In the Care model we are going to EMPOWER our patients. Empower means, “To invest with power. To equip or supply with an ability, enable”
We enable patients to make reasonable and logical decisions by giving love and choices through education.
We are going to inform vs. scare or manipulate. We will always tell them the truth and consequences of their actions but our intent will not be to scare them but instead it will be to inform and empower them.

In our model it is more about the Socratic questions we ask them vs. what we tell them. But regardless it is ALWAYS in a loving, compassionate, empowering way!

Dr. Rhea:  How could “Care vs. Scare” transform all ways of doing business?

Dr. Rosen:  Great question Rhea! I love this question because it can transform all ways of doing all business!

The reality is business comes down to one thing. You have a problem and I have a solution. If my solution can fix your problem we may be in business. So could every business come from a place of love, honor, integrity and empowerment? YES! Every business can benefit from that.

As I stated above, regardless of the industry we can use fear and manipulation to get what we want or we can empower people to truly support what is best for them.

Dr. Rhea:  I have heard an audio where you speak about the sacred relationship that we enter into when we agree to offer care to someone.  Can you describe this to me?

Dr. Rosen:  When someone accepts us as their doctor and put their health in our hands I believe we have a sacred relationship with them. That literally there is a relationship between our higher self and their higher self and it is of the highest and most profound nature. And if we can truly listen to them through all of our senses and honor their journey vs. what we think is right for them, we are guided to know exactly the right things to say and do with them so they can have the best results on THEIR journey.

Dr. Rhea:  What are the top three recommendations you have that anyone can do right now to make them more effective in their service oriented business?

Dr. Rosen:  Angie (Dr. Angie Meyer, Dr. Rosen’s partner in Rosen Coaching) and I are doing a webinar on this exact subject called the 3 Pillars and 8 Systems to Thrive in a Care vs. Scare True Wellness model.

The Three pillars are:

Headspace- You need to get clear about who you are, what you deliver and what your goals are. You need to be crystal clear about your mission, vision, purpose. What is your product?  Lastly we need to be extremely clear on what our goals or objectives are, short term and long term.

Congruent strategies- Once we know who we are, what we offer and what we want to accomplish we need to make sure that our strategies to get there are congruent.

Continuous right action- This is where so many people blow it! Just because you are running fast does not mean you are running in the right direction. Most all of us need accountability so we stay the course.

As you can see these are some beautiful principles that can be used in any way and walk of life.  If you are a chiropractor and would like to know more about Rosen Coaching please check out their website at or contact them for a free 30 minute consultation.  They also have a webinar going on right now

This is a sweet Audio that Dr. Russ made about his belief in the making of my feature documentary film, “Love Bomb.”  Check it out, and check out our campaign here:  Love Bomb on Indiegogo.


Author: Dr. Rhea

Dr. Rhea Zimmerman Komarek Dr. Rhea Zimmerman Komarek is a chiropractor, pro-activist, and producer. Her mission of igniting people to their vitality, gifts, purpose, and passion is the driving force behind her practice, Blossom Chiropractic Studio, humanitarian organization, Blossom Life Projects, mind/body retraining CD, “Breathe Love,” and feature documentary in production, “Love Bomb.” Many believe she is on her way to becoming a significant inspirational leader. Her methods of using chiropractic and innate education have helped countless people overcome challenges and fully step into their lives. Her passion for bringing chiropractic care to those seeking to live their greatest human potential has led her to be as comfortable working with newborn babies, teenagers and seniors as she was in serving as the team chiropractor for the Bontrager Livestrong Pro Cycling Team during the 2011 and 2012 seasons. Her dedication to a life of loving service and a vision of human beings living in harmony beyond differences in nationality, language, and other artificial barriers led her to participate in chiropractic service trips to El Salvador and Brazil and to create and lead similar projects in India and Peru. As her service at home she volunteers for The Pathway Home, a six month rehabilitation and healing program created for combat veterans of Iraq and Afghanistan recovering from PTSD. Dr. Rhea currently resides in Napa, CA, where she welcomes new clients to her practice. On occasion, she can be spotted barefoot running the trails throughout the valley with her big black Goldendoodle Bloom or savoring a glass of red wine at one of the many local restaurants.

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